Conferencia de clausura sobre el uso de datos durante la pandemia. Experto en Big Data

Lugar: Virtual

John Belchamber, exdirector de los equipos de Big Data de Telefónica, y Gonzalo Durbán, head of data & analytics de la farmaceútica Almirall, ofrecerán la conferencia de clausura del Experto en Big Data. En esta ocasión los expertos hablarán sobre la utilización de los datos durante la pandemia.

La formación online es abierta al público y tendrá lugar a las 16:30 h.

Los interesados, estudiantes y profesionales interesados en la utilización de los datos para luchar contra la pandemia, pueden acceder a través del botón de acceso.

John Belchamber
Over 30 years experience in enrichment and managing data for use in business change,development and customer benefit. Working through the retail and telco industries my main roles have been to improve the way in which business teams can extract and utilise relevant and appropriate customer data to improve the way in which the business is able to support the customer in relating and interacting with their account and transactions with the company. With experience across Europe, North and South America I have led teams delivering complex models into the local country managing both the technology, training and physical deployment of these global models into the local teams. Both pre-covid and during the last 2 years I have led those teams from the uk with my core team based in Spain  (Madrid,Valladolid,Barcelona) and interacting both on-line and direct with the separate geographies. Currently I am on sabbatical leaving the Telefonica family in April after 17 years and having started with O2 in the UK before the company purchase. This will be  the 5th time I have had the pleasure of supporting this course at Salamanca and with the relevance of data being shown by the pandemic provides an even stronger case to expose the students to the practicalities of data usage from a business perspective from across a variety of Industries and studies.

Gonzalo Durban is the Head of Data & Analytics in Almirall, were he joined in September 2019 to contribute in its transformation to a Data Driven Company. Apart from defining and implementing data strategy, he is responsible for advanced analytics along the full value chain. With over 20 years’ experience, he has a broad customer and data knowledge. He has worked in multinational companies with different cultures and changing environment. He worked 20 years in Telefonica, were he defined the data strategy and its correct implementation in 17 countries. He also lead the Advanced Analytics global team (data scientist / engineers), in charge of the development and evolution of the main advanced analytical algorithms. In a joint work with HR, he launched the “Data Driven Plan”, the main accelerator to evangelize data culture in all countries and departments of Telefonica. He also lead the Data Normalization Project that reduced significantly time to market in each data project. https://www.linkedin.com/in/gonzalo-durban/


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